Donor marketing is about meeting the needs of the donors, not the non-profit organization. A non-profit needs to meet payroll, pay for rent or mortgage, and keep the lights on. A donor needs to know that they are doing something that is helping the community or a cause that is important to them. They want to know what you are doing with your payroll or your building, not how much it costs to keep them running.
The NNPRC helps non-profit organizations connect with donors in strong, meaningful ways, and then build their support in ways that support a sustainable development plan. Our services include:
The NNPRC specializes in donor marketing messages that get results. Our experience is that many non-profit organizations believe they understand their donors’ interests, but actually haven’t taken the time to ask them. The process of building an effective donor marketing message includes interviewing key donors, and trying to replicate their reasons for giving with like-minded potential donors. Then we identify how to most concisely and effectively share this message with others.
Marketing Materials & Website Writing
Development Planning & Calendar Preparation
We also prepare for you a development calendar so that your organization is meeting certain goals and accomplishing different projects on a month-to-month basis. Your Development Calendar will be complete with assignments, target dates, and a process for keeping your organization on track to grow and become far more sustainable.
Grant Research & Writing
The NNPRC can help with the process of determining which grant opportunities are right for your organization, and then take you through the process of writing a competitive grant summary, and what you can put together to make your grants stand-out from all the rest.
Our organization understands the needs of volunteers, and helps them work smarter, not harder. Volunteers need training, guidance, support, and most of all appreciation. The NNPRC can demonstrate for you how to help your volunteers become even more effective in helping your non-profit organization with programs and fundraising.
Major Gift and Capital Campaigns
Similarly, a capital campaign is also a campaign aimed at procuring large donations for a specific cause, but typically capital campaigns are for building or other capital improvements, and follow a similar process but with a longer planning process than a major gift campaign, and with a much larger financial goal. Whether you are a church, library, or other non-profit that needs a new building or considerable improvements to an existing building, a capital campaign, given the right ingredients within your organization, could potentially be a significant source of funds.
We also help non-profit organizations avoid the pitfalls of losing regular donor support following a successful capital campaign. We’ve seen and heard the stories of organizations closing their doors a couple of years after a successful campaign, because their donors were not well educated about the importance of their continued annual support after the campaign concluded. We can guide your organization through this delicate process.
We don’t teach people how to beg. We teach board members, volunteers, and staff how to engage potential donors, and allow them to open themselves up to the opportunity to give to your organization. Sales training is often about “getting to the ‘No.’” But non-profit solicitation is about building relationships, and getting people to give you permission to ask them for money. We teach the tell-tale signs of when someone has given you that permission, and training on how to properly ask for a donation.
Of course, fund raising events need to raise money. And there are always ever only four ways of raising money at an event, whether you are having a black tie gala, golf tournament, or even a bake sale. Those four ways of raising money are: Sponsors, Ticket Sales, Selling People Items, and Asking for Donations. ProFundraisers helps non-profits maximize their efforts in raising money from these four ways. And we’re more than just great ideas — our event management services keep clients coming back year after year because of strong results and outstanding returns on investments.
Event Consulting Services:
·Event Planning & Coordination
·Food and Beverage
·Games and Contests
·Golf Course Negotiations
·Guest of Honor
·Master of Ceremonies
·Printing and Graphics
·Public and Media Relations
·Signs and Banners
·Sponsor Package Development
·Staging and Decorations
·Tournament Gifts & Prizes
·Trade Shows & Conferences
·Transportation & Accommodations
·Website & Registration Software
·Wrap-up and Follow-up
Our process of increasing donor revenue by 20% a year for many young clients is based on a donor cultivation process combined with a direct solicitations/annual giving campaign. Let us help you increase your non-profit organization’s donor revenue.